Tag Archives: candidates

Employer brand and its importance

Branding Importance If you asked people to consider the term “branding”, they’d probably all think more about marketing rather than recruitment and retention of staff. Things like company logo, brand messaging, and how a company might be perceived by consumers are all valuable tools that a company should develop and devote time to. However, while […]

Focusing on Retention of Staff

Writing for the Newpoint Capital website this week, company founder Keith Beekmeyer wonders if companies focus hard enough on retention of staff rather than leaving it to chance. Whether someone stays with a company long-term or short-term is actually within that company’s control,  as Keith points out with a series of observations based on his […]